The MyMedLeads Platform comes with the ability to track web visitors who simply call your office, rather than filling out the form. You are able to easily create a Phone Number within MyMedLeads track all your website traffic, via a single number. You are also able to be track visitors by how the visitor found your website, such as SearchEngine, PPC and directory sites (EX: RealSelf.com, etc). The below document will assist you with setting this up and what is required. The instructions here are high level, however your team will be provided specific instructions when it is time to implement your system (normally when we integrate your website).
The intended audience of this document is intended on a technical resource, such as your web master/developer.
To setup Dynamic Call Tracking you will need to be able to update the Html of your website. In most cases, this is simply adding a reference to a javascript file.
It is suggested that a list be prepared of known referrers that send traffic to your website, Google, Bing, Google Adwords are a few that are commonly tracked.
Your MyMedLeads Account defaults with 10 Call Tracking Phone Numbers. It is required that for each referrer you have a Phone Number to represent that referrer. If your account does not have enough phone numbers, it is possible to increase the pool by contacting your Account Executive *charges may apply.
The below document outlines the steps neceessary to setup Dynamic Call Tracking on your website(s).
Steps
Your MyMedLeads account defaults with 10 phone numbers. For each referrer that you would like to track, it will require a Phone Number from that pool of 10. If additional Phone Numbers are required, you may contact your Account Executive to increase this pool. Once you have the list created and you know what to track, you will need to create the Phone Numbers; discussed in the next step.
2. Within your MyMedLeads Account, navigate to the Preferences -> Phone Number Management page.
In this page you will need to create phone numbers that will be rendered when a Lead is detected from PPC (as an example). When building the Phone Numbers, simply select the features you would like (recording, call whispers, etc). The LeadSource of the new Phone Number can be the same LeadSource that represents your website, what is important is selecting the correct Referrer. If the Referrer is not within the list, please contact your Account Executive and he/she can include it.
3. Update the HTML of Your Website
Your web team will need to update the website’s HTML. The updates are minimal, but necessary. Within the content of the website (including headers and footers), we will need the team to place a <span> tag around all phone numbers. With the exception of phone numbers that are already wrapped within an <a> tag. Both, the phone numbers with <span> tags and the phone numbers with <a> tags will need a CSS class applied to them. See the below table to see the default CSS Classes that we look for. The website’s HTML will need to be updated to include a javascript file reference. The URL of this file will be advertised by the Support Team in Step 4.
<span class=”mmlphone”>
<a class=”mmlphonelink”>
4. Contact MyMedLeads Support or open a support ticket to request that your site include Dynamic Call Tracking.
When you contact the Support Team, we will produce a URL for your team to reference within the Website.