Spam calls: The lead I called back says they never called us
From time to time you'll call back a lead that called your practice using a trackable phone number, and the answering person will say they never called you. If you see a pattern of this happening, it's a sign that these calls might be spam.
These are spammers using a technique known as 'masking.' They co-opt a real number similar to the number they are calling as a mask for their own caller ID. So for example if my number is 555-222-3333 they will mask their spam calls to me from numbers starting w/ 555-222. They are real numbers, though, so when you call them back you get a person that never called you.
Masking happens to people on any providers (AT&T, etc.) Our provider is Twillio and we regularly talk to them about the spam our customers receive so they can try to find ways to block it.
If you know a lead is spam, you can
Disqualify it. Also see the related articles below about spam.
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